Introduction to Hongbogak (홍보각) in Gangnam-gu (강남구), Seoul (서울특별시)

Hongbogak (홍보각) is a Chinese restaurant located in Gangnam-gu (강남구), Seoul (서울특별시). It is situated in the basement level (LL층) of the Novotel Ambassador Gangnam hotel at 130 Bongeunsa-ro (봉은사로 130). This establishment is distinct from other places with the same name in Chungcheongnam-do (충청남도) Hongseong-gun (홍성군) or Daejeon Dong-gu (대전광역시 동구).

Category and Location

Hongbogak (홍보각) falls under the category of Chinese cuisine (중식>중식당). The restaurant is located in a hotel setting, specifically the Novotel Ambassador Gangnam, offering a modern and clean atmosphere often described as refined and classic Chinese dining.

Menu and Dining Experience

Many visitors note that Hongbogak (홍보각) serves a variety of Chinese dishes, including both course meals and à la carte options. Commonly mentioned menu items in recent local references include:

• Samseon Jjamppong (삼선짬뽕)
• Jjajangmyeon (짜장면)
• Tangsuyuk (탕수육)
• Moja Saeu (모자새우)
• Kkanpunggi (깐풍기)
• Lunch and Dinner course options such as A Course and B Course

The dining experience is often described as elegant and orderly, with a focus on traditional Chinese culinary techniques presented in a modern setting. The restaurant is operated by Chef Yeo Kyung-rae, known for his expertise in Chinese cuisine.

Operating Hours and Facilities

Hongbogak (홍보각) operates daily from 12:00 PM to 9:30 PM, with a break time between 3:00 PM and 6:00 PM. Last orders are accepted until 9:00 PM. The restaurant provides parking within the hotel building, supporting up to three hours of parking, which is convenient for diners arriving by car.

Practical Information for Visitors

Reservations are commonly recommended due to the restaurant’s popularity, especially during weekends and special occasions. The location near Sinnonhyeon Station (신논현역) is accessible, though the area is noted to be somewhat hilly. Private dining rooms are available, accommodating groups and special events.

Visitors planning to dine at Hongbogak (홍보각) should verify current details such as reservation policies and menu availability before visiting, as these can change.

Recent Local References

• Multiple recent blog posts from 2026 describe visits to Hongbogak (홍보각) in Novotel Ambassador Gangnam, highlighting course meals and signature dishes like Moja Saeu.
• Reports mention the restaurant’s location in the hotel basement and note the parking availability and break times.
• Several accounts emphasize the refined atmosphere and the presence of Chef Yeo Kyung-rae, linking the dining experience to his culinary reputation.
• Visitors frequently discuss the reservation process and the restaurant’s suitability for special occasions and group dining.