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Toujours Bakery Seongjeong Branch (뚜쥬루과자점 성정점) in Cheonan (천안)

Toujours Bakery Seongjeong Branch in Cheonan

뚜쥬루과자점 성정점 in 천안
Image source: original reference

Toujours Bakery Seongjeong Branch (뚜쥬루과자점 성정점) is a well-established bakery located in Cheonan (천안), specifically at 270 Baekseok-ro, Seobuk-gu, Chungcheongnam-do (충청남도 천안시 서북구 백석로 270). Operating daily from 8:00 AM to 10:00 PM, this bakery is recognized as a local representative spot for baked goods and desserts, categorized under bakery and café (카페,디저트>베이커리).

Menu Highlights and Offerings

Local references and recent reviews highlight several signature items available at Toujours Bakery Seongjeong Branch. Notable menu items include:

  • Turtle-shaped bread (거북이빵), a signature product known for its unique shape and local popularity
  • Slice pizza (조각피자), which has gained attention for its rich cheese topping and is priced at around 6,800 KRW per slice
  • Cakes, including rice cakes and visually striking options like Oreo cake
  • Patbingsu (팥빙수), a shaved ice dessert featuring red beans that are cooked fresh daily rather than using pre-made products
  • Churros (츄러스) and other baked goods such as spicy pollock roe salt bread (명란소금빵) and walnut pastries (호두과자)

Facilities and Atmosphere

The bakery is housed in a spacious four-story building with a comfortable and clean interior. It offers a large parking lot adjacent to the bakery, which is convenient for visitors arriving by car. The second floor features a café space where customers can enjoy coffee and other beverages; however, bakery items are purchased on the first floor. The café includes seating for groups, including dedicated group tables, making it suitable for gatherings.

While the overall atmosphere is pleasant and the space is ample, some recent reviews mention that weekends can be crowded. Additionally, there have been occasional notes about the service, particularly regarding staff interactions in the café area.

Customer Experience and Pricing

Google reviews and local blog posts consistently describe Toujours Bakery Seongjeong Branch as a solid and reliable bakery. The bakery holds a Google rating of 4.4 based on over 1,700 reviews, reflecting generally positive feedback. Customers find the baked goods to be good but not exceptionally outstanding, with a range of prices from affordable to somewhat high, especially for specialty items like the slice pizza and some cakes.

The turtle bread and patbingsu are frequently recommended by locals and visitors alike, with the patbingsu’s fresh red beans being a particular highlight. The bakery’s long history since 1992 adds to its local reputation and symbolic value in Cheonan.

Practical Information for Travelers

  • Address: 270 Baekseok-ro, Seobuk-gu, Cheonan, Chungcheongnam-do (충청남도 천안시 서북구 백석로 270)
  • Operating hours: Daily 08:00–22:00
  • Parking: Available with a dedicated parking lot next to the bakery
  • Seating: Café space on the second floor with group seating options
  • Ordering: Bakery items are purchased on the first floor; café serves coffee and drinks only

Visitors should be prepared for possible weekend crowds and a range of prices depending on the menu choice.

Recent Local References

  • Multiple recent blog posts from 2024-2026 highlight the bakery’s signature turtle bread, slice pizza, and fresh patbingsu.
  • Google reviews from 2025 note the bakery’s spacious parking and café facilities, with overall good but moderate praise for the baked goods.
  • Local blogs emphasize the bakery’s long-standing presence since 1992 and its role as a Cheonan specialty bakery alongside other regional favorites.
  • Some reviews mention the café staff service as an area for improvement and note that prices can be on the higher side for certain items.

Note: Please verify the latest opening hours and menu availability before visiting, as details may change.

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